Case study

MIT Community Giving

Client: MIT Community Services Office

Services: visual design, design development and content strategy, project management and training

The existing site did not represent the importance of this program to the MIT community. The client did have a suite of professionally designed print pieces for their annual outreach campaign. But the website did not incorporate these visuals and its content did not represent their current outreach messages.

I recommended engaging a writer (Jessica Fujimori) who analyzed the client's mission and rewrote all the content to best support the program's goals and focus.

I then rebuilt the site using Jessica's content and structure in static html using a customized instance of my “DLC Theme.” This used elements from the suite of print pieces (inlcuding the beaver roundel) but re-interpreted the elements in a site that was compliant with the MIT graphic identity standards as well as providing a usable experience on mobile devices.

The client has a brilliant in-house web manager (Anthony Farrell) who maintains a number of static sites. After the site was rebuilt using the new design and incorporating Jessica's editorial input, it was launched and turned over to Anthony for maintaining.